group (en)

dogado takes over shop hoster AIXPRO and consolidates its shop expertise

Dortmund-based group dogado is taking a 100-percent stake in AIXPRO, which is headquartered in Buchholz. This acquisition will allow dogado to increase its own expertise in shop hosting and further solidify its market position in the German hosting market.

Dortmund, Germany. June 11, 2019. AIXPRO is a leading shop-hosting company specializing in high performance SSD shop hosting. The specialists from Buchholz are certified shopware hosting partners and Litespeed partners. Litespeed enables the special speed optimization of shop systems. AIXPRO operates shops and website systems for more than 2.000 small and medium-sized businesses, including McFit, Alpha Industries, and krankenhaus.de.

Daniel Hagemeier, CEO of the dogado group, is pleased about the acquisition: “The importance of e-commerce has been increasing for years. In 2018 alone, gross e-commerce revenues in Germany rose by 11.4 percent to EUR 65 billion. With AIXPRO, we are now extremely well positioned in this area, allowing us to further expand our managed shop portfolio. AIXPRO is the perfect partner for us, as the shop hoster specializes in fast shop loading times.” Studies underscore the importance of website speed: For example, three times as many website visitors simply abandon the site when the page loading time increases from three to five seconds – and sales in the shops also drop accordingly. As a Litespeed partner, AIXPRO offers significantly higher data throughput and reduces the time between the website call and the first byte loaded by the web server by a factor of three.

It is particularly important to dogado and AIXPRO that the acquisition will not be changing anything for AIXPRO customers. AIXPRO GmbH will remain the contractual partner and point of contact. The three founders Lars Leuchter, Johannes Port and Andreas Eschler will also remain on board and will continue to expand the Managed Shop division within the dogado group.

With more than 190,000 customers, dogado group is becoming one of the leading hosting companies in Germany through the merger and is consolidating its position as a full-service cloud provider.